• 07-DEC-2015

Tmall Helps New Zealand Seafood Reach Rural China

New Zealand seafood and meats are increasingly popular among Chinese consumers who can purchase the products on Alibaba’s international platform, Tmall.com. Usually, the seafood is caught fresh in New Zealand then delivered to Chinese shoppers in 72 hours. Chinese consumers in urban areas have taken advantage of this convenience. And now, Alibaba wants Chinese consumers in rural areas to access the same international products via the local Taobao Rural Service Centers. Watch how one family in rural Wujiazhuang Village in Shaanxi Province was able to experience fresh New Zealand seafood for the first time.