NFL Looks to Score with Chinese Fans on the 11.11 Global Shopping Festival
The National Football League (NFL) is building its fan base in the most populous country in the world and a key strategy for engaging current and potential fans in China is its online NFL merchandise store: www.nflchinashop.com. Find out why they chose Tmall.com as their e-commerce partner and what the upcoming 11.11 Global Shopping Festival means to the NFL.
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Julie Huang TsangDirector, International Corporate AffairsHong Kongjuliehuangtsang@hk.alibaba-inc.com+852 2215 5206