• 08-NOV-2015

Evolution of the 11.11 Global Shopping Phenomenon

The 11.11 Shopping Festival debuted in 2009 as a 24-hour online sale featuring a wide range of merchandise offered at 50% discounts. The promotion was originally created and hosted by Tmall.com, China’s largest B2C (business-to-consumer) shopping website, to raise awareness of online shopping among Chinese consumers while giving a sales boost to independent merchants selling on Tmall. Find out how Alibaba has evolved the 11.11 shopping festival through the years and how the 2015 sale will go global.