• 23-NOV-2015

Chinese Consumers Share Their 11.11 Shopping Habits

On November 11th, 2015, Alibaba pulled off the largest shopping day in history. Total GMV for Alibaba Group’s 11.11 Global Shopping Festival soared to $14.3 billion (RMB 91.2 billion) this year, crushing last year’s total of $9.3 billion for the 24-hour online sale by 60 percent and easing concerns that Chinese consumers are cutting spending as the country’s economy slows. We talked with consumers around China on November 10 and 11 to get a better understanding of their online shopping behavior.