Beats & 11.11 Times Square Promotion: Shake Shake!
Alibaba Group's (NYSE: BABA) 2015 11.11 Global Shopping Festival – the world's largest shopping day – will feature a variety of marketing campaigns geared specifically for mobile shoppers. For example, the Beats "shake shake" campaign in Times Square will offer special promotions and coupons to users who shake their phones while using the Taobao or Tmall mobile applications during promotional periods. See how it works.
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Julie Huang TsangDirector, International Corporate AffairsHong Kongjuliehuangtsang@hk.alibaba-inc.com+852 2215 5206