Fitbit Boosts China Reach With Super Brand Day Campaign

ID

445907

DESCRIPTION
Fitbit co-founder and CEO James Park talks up Tmall’s Super Brand Day promotion as a critical tool for reaching Chinese consumers, and explains why the launch of the company's newest wearable devices is timed perfectly to the growth of the health and fitness market in China
SHOTLIST
alibaba
USAGE RIGHTS/RESTRICTIONS
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  • Julie Huang Tsang
    Director, International Corporate Affairs
    Hong Kong
    +852 2215 5206