Chinese Consumers Share Their 11.11 Shopping Habits

ID

410153

DESCRIPTION
On November 11th, 2015, Alibaba pulled off the largest shopping day in history. Total GMV for Alibaba Group’s 11.11 Global Shopping Festival soared to $14.3 billion (RMB 91.2 billion) this year, crushing last year’s total of $9.3 billion for the 24-hour online sale by 60 percent and easing concerns that Chinese consumers are cutting spending as the country’s economy slows. We talked with consumers around China on November 10 and 11 to get a better understanding of their online shopping behavior.
SHOTLIST
Chinese consumers shopping mobile 11.11
USAGE RIGHTS/RESTRICTIONS
Restricted use

CONTACTS

  • Julie Huang Tsang
    Director, International Corporate Affairs
    Hong Kong
    +852 2215 5206