Beats & 11.11 Times Square Promotion: Shake Shake!

ID

408152

DESCRIPTION
Alibaba Group's (NYSE: BABA) 2015 11.11 Global Shopping Festival – the world's largest shopping day – will feature a variety of marketing campaigns geared specifically for mobile shoppers. For example, the Beats "shake shake" campaign in Times Square will offer special promotions and coupons to users who shake their phones while using the Taobao or Tmall mobile applications during promotional periods. See how it works.
SHOTLIST
tmall promotion, times square, mobile phone, aibaba group
USAGE RIGHTS/RESTRICTIONS
Restricted

CONTACTS

  • Julie Huang Tsang
    Director, International Corporate Affairs
    Hong Kong
    +852 2215 5206